Live Like the Captain

For Captain Morgan RuM

Every brand needs a higher aspirational purpose. Even a rum with a ridiculous cartoon pirate on the bottle. So we used that sly grin and mischievous mug to champion fun in the world. Because having FUN is just as important as anything else we do in life. Let’s all stop taking things so seriously. Let's all Live Like the Captain. 

Here’s a few goodies from the global campaign, which also included a social persona, OOH and a "Captain's Tour" through America's bar land.