The Potty Dance

for Huggies Pull-Ups

How do you teach 2-year-olds to learn to pee in a bowl like the rest of us (and teach parents they should buy Pull-Ups to help train them)?

We hired a bunch of excited toddlers (and a really patient choreographer) to turn this milestone of childhood into an exciting, new dance move.

Pull-Ups market share climbed 8%. The song got national attention, was touted by celebs and featured on Vh1's Best Week Ever.